The Script are a popular Indie/Pop rock band within younger generations of both genders. I would say the Scripts target audience is 15-30 year olds. This is because the way which they are promoted which is on music channels/Internet and their songs have also featured in TV programmes such as eastenders and waterloo road.
There target audience would most likely dress in casual clothes such as, jeans, chinos and plain t-shirts. They are unlikely to wear sports branded clothes or hoodies but they may however have some interest in sports. They are likely to shop for these type of clothes in burtons, new look, blue inc and internacionale.
The genre of music which the scripts audience listen to is probably pop, rock, indie and poprock. This means they'd listen to a variety of songs in these genres. I think most of these songs would have meaningful lyrics and a video which uses goodwins classification of illustration to portray the emotions of the performers in the video.
What else can you add to this Liam? You really need to show a much greater understanding of who the potential audience for this music video will be.
ReplyDeleteWhere do they shop? What other music do they listen to? What clothes do they wear? etc.